First time blogger – storytelling

March 27, 2019 by in General

So, website is set up – it’s time to start blogging…..

Complete and utter mind blank!!!   

The irony is I have spent the last 3 months delivering ‘storytelling’ workshops at Yorkshire  Building Society.  These are fantastic sessions designed to move leaders away from delivering key messages through formal cascades and bullet point presentations and encourage them instead to use the power of storytelling. We have equipped them with some simple tools and techniques, which can be adapted to many different communications and situations. 

The structure for telling stories has been based on the Pixar Methodology

  • Once upon a time…
  • Every day….One day….
  • Because of that….
  • Because of that…
  • Until finally…

The structure alone however is not enough – the three elements needed to bring the story alive are:

  1. Have a clear message
  2. Use descriptive language
  3. Make it personal

Colleagues have found this simple structure really powerful and are using it in team meetings, brainstorming sessions, presentations – even more formal board papers.    

The workshop can be easily adapted to suit any business and can be delivered in a two-hour session. 

If you would like me to run this workshop for your colleagues please get in touch.  


Leave a Reply

Your email address will not be published. Required fields are marked *